wendyo Salon

572 Massachusetts Ave. West Acton, MA 01720

boutique n: specialty shop - hair boutique n: wendyo Salon

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Wendy Adds Another Professional Title to Her Empowerment Repertoire

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The 30+ years of experience I have in the beauty industry as a licensed cosmetologist has taught me the importance of self expression and the recognition of how everyone deserves to feel beautiful and be able to view themselves in a positive way. This understanding made for an organic evolvement into teaching dance and movement.

My odyssey began many moons ago with an admiration of the performance icons of my childhood such as Madonna, Janet Jackson etc. as well as a fascination with the awe-inspiring Cirque du Soleil. The many years I spent studying the fluidity in motion involved in Kenpo karate and Ashtanga yoga curiously yet rewardingly led to the summer of 2020 bucket list experience of trying my first pole dance class at the age of 43. Through this, I have discovered the fountain of youth. When I dance, I feel beautiful strong and sexy.

The hope is that my movement journey can possibly be an inspiration to others of all ages, shapes and sizes by nurturing their ability to find the dancer and artist within themselves.

Should I Send a Picture of Myself in Advance Before Going to a Salon as a New Client?

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A question was recently presented to me in regards to some salons now requiring a current picture of your hair sent in advance of your first appointment. Is it normal/necessary?

My response:

No, it’s rarely necessary.
I’ve been in the industry for 30 years and the only time I’ve asked for a picture in advance is usually when it’s a look they want to achieve with what would be considered a special effect color (e.g. blue, pink etc.) to make sure we have the particular color/colors and enough of it in stock. Being located here in Acton, the color trends lean predominantly more conservative and though my salon has had many years experience with “creative coloring”, it’s not in as high of demand. Thus, we may not have “7 tubes of magenta pigment” currently available.
Along with the requested look, they may voluntarily provide a current pic, but it’s not necessary because I have always conducted a thorough consultation in person beforehand.

Salons should automatically schedule an appropriate amount of time to accommodate a thorough consultation for a first-time client. I don’t think this is an old fashioned procedure… If a stylist is experienced and competent, it is not necessary to have a “heads up” so to speak.

Thinking Outside the Box or: Why This Professional Colorist is Worth it.

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When I provide a hair service for you in the salon, I have access to and have been educated about much higher quality products than you would find at the pharmacy or grocery store. This all started 30 years ago at the reputable Minuteman Technical Vocational High School in Lexington Massachusetts.

The requirements are quite extensive to obtain a Massachusetts Cosmetology license which includes 1,000 clock hours of instruction. Once the certificate program was completed successfully, I then went in front of the State Board of Cosmetology and took the licensing exam. The mastery didn’t end there. I have had continuous education and experience the entire span of my career.

As a trained colorist, I know all about the color wheel, levels of lightness, different strengths of developers and the customization of the individual pigments to formulate the perfect color. It’s not a matter of opening a container and then directly applying to the hair; there’s science involved. Most importantly, I know how to approach hair that has been previously chemically treated. If the uneducated at-home practitioner chooses an inappropriate product to use on chemically treated hair, the results will be disastrous most likely resulting in a correction at the salon that is more costly than having the original treatment done professionally in the first place.

Color correction and/or touching up after box color has been previously used is an unpleasant undertaking due to the fact that these products typically contain high amounts of ammonia, metallic salts, and even unclean henna etc. These are harsh chemicals that can be extremely damaging to the hair as well as cause reactions to sensitive skin, allergies and unwanted reactions with potential subsequent chemical services. Because of the presence of some of these certain chemicals, any additional chemical treatments are highly discouraged by a licensed cosmetologist (Professional products do not contain these ingredients). They are also progressive dyes. This means that each time you use it, the pigment will build onto itself and get darker each time you apply the color. This can give that appearance of lighter at the roots and darker on the ends. Also, any overlapping which may cause hair breakage is a common result for at-home color because it is a difficult procedure either by one-self or asking an untrained friend to achieve precise application. Along with all of the chemistry involved, I have also learned the techniques needed to properly apply hair color.

The knowledge I have of the chemicals and experience with application techniques is all very important in regards to a color service, but the most rewarding aspect of the salon visit is the one-on-one interaction and relationships created between me and my clients.

Did you know that I’m an Amazon Influencer?

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Support this woman owned local small business by shopping for:

•Hair products 

•Gifts

•Beauty favorites and wellness brands like:

         Paul Mitchell 

         Nioxin 

         Joico 

         Morroccanoil

         BaByliss

         DevaCurl

         Dyson

         Nutrafol 

and more!

Shop for your products on Amazon today!

Message for Outstanding Groupon Voucher Holders

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We are pausing our Groupon campaign indefinitely . 

Groupon has decreased the percentage in the disbursement that goes back towards the businesses because they are experiencing a dip in sales as well as an increase in returns thus making it not feasible economically for us to continue to offer such a deep discount due to the fact that it will not support the overhead required to perform the services. 

You may contact Groupon to get a full refund for your purchase. 

We can still honor the appointment and provide this service but at the salon price. 

We are very sorry for any inconvenience and we thank you for helping to support this small business during this unprecedented time.

Updated Press Release for 10 Year Anniversary

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For Immediate Release

Keeping West Acton Village On-Trend for a Decade

Local woman and founding entrepreneur, Wendy Ouellette, celebrates 10 years in business.


Acton, Massachusetts- wendyO Salon, a business that has found great success in West Acton Village, has reached the 10 year milestone. While the other salons in the area have had change in proprietorship over the years to other non-local business entities and individuals, wendyo Salon is still proudly owned and operated by the local founder.

The resident stylists with over a quarter of a century of experience and education, specialize in services just for hair.  Such as, precision cutting, styling, coloring, retexturizing, and have had early insight to the now extremely popular balayage and ombré techniques since the early 2000s.  wendyO Salon officially began operations in the historic Mead Block building at 572 Massachusetts Avenue in Acton on September 22, 2009 and has grown to be the top rated salon in Acton, Ma according to Google as well as the most successful salon deal on Groupon in the area. The salon has a presence online at wendyosalon.com, Facebook, Instagram, YouTube and Twitter @wendyosalon. wendyo Salon is also the only Acton salon to have a Local Associates partnership with Amazon.com: amazon.com/shop/wendyosalon

“We offer our clients exclusive one-on-one treatments in an intimate yet chic setting.  This is a welcome escape from the hustle of everyday life and assembly-line feel of other salons.” Ouellette says of the original boutique salon of West Acton.


Owner and Master Stylist, Wendy Ouellette, also known as Wendy O to her colleagues, grew up in Acton and went to the Acton schools.  She first started her training at the Minuteman Career and Technical School in Lexington MA under the tutelage of industry legends. After graduating at the top of her class in Cosmetology, she continued to work in a couple of salons in Acton since 1995. During these years, she developed her management skills along with her award winning artistry to become one of the most sought after senior stylists in the area. Upon opening wendyo Salon, Wendy has been the innovator at utilizing social media as a tool for marketing by being the first salon in the Acton area to provide YouTube tutorials for hair and makeup. She has subscribers and followers from all over the world and styles for social media influencers. With the understanding that not everyone regularly uses social media, Wendy has also participated in speaking engagements including a conference at The Emerson Hospital Health and Wellness Center to share her expertise of gray hair transitioning.

Along with her existing clientele, Wendy is always welcoming new clients to experience wendyo Salon.

Contact:

Wendy Ouellette, Owner / Master Stylist

wendyO Salon

978-263-5442

508-314-1081

wendyosalon@gmail.com


wendyosalon.com

—
Wendy Ouellette
wendyo Salon
572 Massachusetts Ave.
Acton, Ma 01720
978-263-5442
www.wendyosalon.com